News Coverage

After being discovered by the Huffington Post in January of 2010, WTFwifi was actively sought out for interviews with the Daily News and ABC News whose articles were printed on January 31, 2010 and February 5, 2010, respectively. The original WTFwifi blog was dedicated to uncovering wireless network names for audience amusement, and the Creator Alexandra Janelli was notably mentioned as being "the city's premiere - and perhaps only - collector of quirky Wi-Fi names" by the NY Daily news.

On January 31, 2010 NY1 new channel featured the New York Daily News Article in their In The Papers section of their news hour. Noting Ms. Janelli as a tracker of WiFi names.

In August of 2011 Ms. Alexandra Janelli, the creator of, became published in David Meerman Scotts #1 bestseller The New Rules of Marketing & PR 3rd Edition. Mr. Scott states that has brought to the forefront a new form of mobile marketing which has the capabilities of reach users anywhere in the world through their mobile phones.

It got even better when WTFwifi was written up in the December 5, 2011 edition of The New York Times noting Miss Janelli as the Tao of Wifi. This article received extensive praise and was later named as one of the New Yorkers Best of 2011.

WTFwifi has reached the world down under being noted and directly quoted in Junuary 15, 2012 Whats in a Name Artcile in The Age, which is an australian periodical, as well as the Sydney Morning Herald, and the Brisbane Times.

WTFwifi made the cover of the Arts and Entertainment section of the Chicago Tribune on January 18, 2012 under the article name The Weird World of WiFi Router Names by journalist Christopher Borrelli. An additional follow up story reporting the journalists approach and reasons for writing this article were published under the title The Story Behind Weird WiFi Names.

On January 19, 2012 The New York Post was included in the Weird But True Section noting the website for “collecting the world’s funniest WiFi names.”

On January 21,2012 news hit China of our popular site in the Jandan News.

Outside of these major publications, WTFwifi’s site and founder have been blogged about, re-blogged, twittered, and posted in hundreds of web forums that include Mac Rumors, The Money Times, Holy Taco, Oddee, Current, Web Ink Now, Brand Splat, Pats Papers, dosage, legal news, Slyvia Cambie Blog, book of joe, Dumbass News, Digg, Reddit, Smosh, Fred Langa Blog, Nancy Friedman, The Society Pages, ibrading casting, Wow Delhi, China National News, New Media Marketing,, and gigcoin.

Links to the Articles

Huffington Post, January 22, 2010 “Funny WiFi Names: The Most INAPPROPRIATE Wireless Network Names Ever”

The Daily News, January 30, 2010 “New Yorkers expressing their thoughts under guise of Wi-Fi network names like 'Imcompletelynaked'” By Kevin Deutsch

ABC News, February 5, 2010, “WTF Wi-Fi: Quirky Wi-Fi Names Drop Hidden Messages” By Ki Mae Heussner

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly By David Meerman Scott Publication Date August 30, 2011
Purchase the book on Amazon

The New Yorker Magazine, December 5, 2011 Edition “Tao of Wifi” By Lauren Collins
Chicago Tribune, January 18, 2012 Edition “The Weird World of WiFi Router Names” and “The Story Behind Weird WiFi Names” by Christopher Borelli. & How I approached this story on wacky wi-fi names

The Age January 15, 2011 Edition, “Whats in a Name” By Peter Munro

NY Post January 19, 2012 Edition, “Weird But True Section”

Jandan News January 21, 2012 edition, “WTF !你的Wi-Fi 名字” (translation: WTF! The name of your Wi-Fi)